Pinterest -- a rather new online start-up (and founded by a Des Moines, Iowa native, my fellow Iowa friends) is taking the social media world by storm, further pushing marketers to think more visually than verbally. For those outside the Pinterest world or who perhaps are just window-peeking, here are just a few things about Pinterest you should know.
Q: What is Pinterest?
A: Pinterest is an online social bulletin board, allowing users to collect their favorite ideas all over the internet and "pin" them to an appropriate categorical board, such as "Recipes to Try" and "Favorite Artists" and "Inspiration."
Q: How does Pinterest work?
A. A user first installs Pinterest to her Internet toolbar. When she visits a blog or a website and sees something she likes, she simply clicks "Pin to Pinterest" and will see a display of all the images available upon that particular webpage. She chooses the image she likes and attaches it to her pinboard. Her followers can then see her "pin" and can "repin" it to one of their boards if they like. (Incidentally, according to ReadWriteWeb, there are already some users with 20,000 followers.)
Q: Who uses Pinterest?
A: Currently the overwhelming amount of Pinterest users are females and the pinning phenomenon seems to be spreading primarily through WAHM (work at home mom) blogs and crafters. The platform is still young and will likely spread to other visually-oriented users soon. However, since women account for 85% of consumer purchases, this is not a demographic to take lightly.
Q: What types of business should use Pinterest?
A. If you are a business that sells anything visually appealing, you should consider Pinterest. Also, if you blog frequently using images or infographics, you should consider Pinterest.
Q: What are Pinterest Marketing Best Practices?
A. If you're seeing dollar signs just now and have already started a Pinterest account in another browser tab, you may want take a deep breath and "eMuse" just a while longer. There are some things you definitely don't want to do on Pinterest and those things could bring more harm than good.
Pinterest is currently in beta and requires an email invitation to join. If you would like an invitation or want to learn how Zoetic Freelance can help you promote your brand through Pinterest, email me at Kristen@zoetical.com.
Part Two | Pinterest Marketing 101: Pinterest Marketing Best Practices
Part Three | Pinterest Marketing 101: The Science of Sharing
A: Pinterest is an online social bulletin board, allowing users to collect their favorite ideas all over the internet and "pin" them to an appropriate categorical board, such as "Recipes to Try" and "Favorite Artists" and "Inspiration."
Q: How does Pinterest work?
A. A user first installs Pinterest to her Internet toolbar. When she visits a blog or a website and sees something she likes, she simply clicks "Pin to Pinterest" and will see a display of all the images available upon that particular webpage. She chooses the image she likes and attaches it to her pinboard. Her followers can then see her "pin" and can "repin" it to one of their boards if they like. (Incidentally, according to ReadWriteWeb, there are already some users with 20,000 followers.)
Q: Who uses Pinterest?
A: Currently the overwhelming amount of Pinterest users are females and the pinning phenomenon seems to be spreading primarily through WAHM (work at home mom) blogs and crafters. The platform is still young and will likely spread to other visually-oriented users soon. However, since women account for 85% of consumer purchases, this is not a demographic to take lightly.
Q: What types of business should use Pinterest?
A. If you are a business that sells anything visually appealing, you should consider Pinterest. Also, if you blog frequently using images or infographics, you should consider Pinterest.
Q: What are Pinterest Marketing Best Practices?
A. If you're seeing dollar signs just now and have already started a Pinterest account in another browser tab, you may want take a deep breath and "eMuse" just a while longer. There are some things you definitely don't want to do on Pinterest and those things could bring more harm than good.
Pinterest is currently in beta and requires an email invitation to join. If you would like an invitation or want to learn how Zoetic Freelance can help you promote your brand through Pinterest, email me at Kristen@zoetical.com.
Part Two | Pinterest Marketing 101: Pinterest Marketing Best Practices
Part Three | Pinterest Marketing 101: The Science of Sharing
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