Thanks to Pinterest, taste-making is no longer solely the realm of fashion models, magazines and industry leaders.

Now Plain Jane, Young Jane, Old Jane and Crazy Jane can each pin an idea and watch each idea spread like fire in the pinning world. 

What kinds of ideas and why do they spread?

An idea can be almost anything and the reason it spreads is because the whole Pinterest culture is built around the idea of sharing. Users log in to Pinterest with the sole purpose of getting and sharing ideas. You can post an idea on your website and a reader might email himself the link to use later, but his first thought is not necessarily,  "Oh, I've gotta share this." With Pinterest users that's exactly the first thought.

So what to share? That's easy and can be answered with one sentence:

Share what you would at a dinner party.

1. Humor. A dinner party without laughter is a very dull one indeed. Funny thing is, nearly any organization can share humor. Bonus: It adds a transparent element to an otherwise impersonal brand. Humor Boards on Pinterest.
2.  Beauty. What dinner guest doesn't like to thumb through your coffee table book while waiting for hors d' oeuvres? f you're an author or publisher, share your gorgeous book cover designs. If you're a photographer, share that clever wedding pose or autumnal scene. If you're a retailer, photograph your stock in an attractive setting. People love the aesthetic and Pinterest proves that. Photography Boards on Pinterest.
3. Tips.  Dinner guests and hosts alike love to share new things that makes their lives easier or more interesting. "What is it that gives the kick in this marvelous dip?" "How did you improve your golf swing in such a short amount of time?" "Wow, you reupholstered that chair yourself?" Just like marketing copy should always stress the benefits over features to their customers, pins should do the same thing. Clever Ideas on Pinterest.

Pinterest is currently in beta and requires an email invitation to join. If you would like an invitation or want to learn how Zoetic Freelance can help you promote your brand through Pinterest, email me at Kristen@zoetical.com.

Part One | Pinterest Marketing 101: The Power of Pictures
Part Two interest Marketing 101: Pinterest Best Practices (Part Two)