I'm a recovering rambler. There, I said it. I often ramble in my speech and lose my train of thought (especially when I'm tired).

While rambling in conversation may have a few benefits (mainly providing comic relief to your audience), it is normally not okay in online copy. Hardly ever. Unless in making a point. Like this one. Which reminds me . . .

What is okay in your online marketing copy?

In a nutshell: Short. Sweet. And Not About You.

Enjoy a few more tips from writing experts I respect.

1. Stress benefits, not features. (Copyblogger)
2. Keep it scannable. (WriteMindset.com)
3. Cut the "cutesy." (Publication Coach) *
4. Love those verbs. (Morris Creative Group)

*Unless "cutesy" is part of your brand. Groupon copywriters can somehow get away with murder.