 Want to drive more traffic to your website or get featured for free in your customers' social networking updates, tweets and feeds? It's easier than you think. (Image from SmashingMagazine.com, courtesy of designer Colin Whitehurst. ) Sure, giving away free iPads is big and will likely deliver big results. But if slow and steady is your thing (and saving money), offer something free. Like free desktop wallpaper. I first caught on to the "power of free" early on in my career as an email marketer in the corporate world. I knew that email marketing was mostly about relationship building and as any relationship expert will tell you, in order to build relationships, sometimes you just gotta give. When I began including free desktop wallpaper in our email newsletter campaigns, the results were immediate. Before long, our web analyst was sharing in marketing meetings that some of the leading keywords driving traffic to our website were "Autumn desktop wallpaper" and " free wallpaper." When we started sharing it on our Facebook page, the number of "likes" and "shares" were plentiful. And, since we had an in-house design team, there was minimal extra cost. Marketing tip: Give it and they will share it. Don't have your own design-team? No worries. The cost is still pretty cheap. Outsource your design or feel free to contact me for an affordable marketing solution. Add Comment |  
 AuthorKristen is an experienced email marketing/social media specialist who enjoys freelance marketing for small businesses, ministries and non-profits at a fair rate. CategoriesAll  ArchivesApril 2012 |
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