Facebook's requirement for brands to use a third-party promotional application for any type of special promotion is an oft-violated condition. However, go the legal route and you'll soon bask in all the perks (read tools) you'll get in return for a reasonable price. And now you can add one more perk.

Today, Wildfire, one of the leading third-party social media campaign apps available -- and one I've had significant success using -- introduced a new way to learn even more about your audience. And (at the risk of sounding cheesy) I'll add this: The more you know, the more you'll grow.

You can read all about it here:
Wildfire Launches New Way to Measure Brand Engagement on Facebook

If you'd like me to run a social media campaign for your business, please contact me any time.